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Making Money Online Can Be Easy!
by: Willie Crawford
Copyright 2005 Willie Crawford
The real secret to making money on the Internet is simply figuring out
what your audience wants and offering it to them. It's no more complex
than that.
You don't need a particularly glamorous product. You don't need a particularly
expensive product. You just need to find out what people are looking
for... what they are willing to spend money on, and then you offer it
to them.
You can also do this in a surprisingly crowded market and do very well
just by "mixing it up" a little. Let me give you an example...
My most recent issue of Word Tracker showed that "recipes" was the 76th
most search for term on the entire Internet. If you throw out all of
the adult-related terms, it's probably in the top 20. When I first noticed
how popular that term was back in 1996, I simply positioned myself in
front of that audience. Now, if you search on the term "soul food" on
any of the major search engines, I'm in the top 10... and usually in
the top three search results. My site is at http://chitterlings.com/
This is a perfect example of positioning yourself in a very crowded
market. The fact that the market is so crowded PROVES that the demand
is there. Offline proof… is the fact that you'll find dozens of cookbooks
positioned near the checkout counter at any major American supermarket.
People NEVER get tired of searching for new ways to fry chicken :-)
Having made my point above, I will share with you my real secret. It's
positioning. You can do very well in a crowded market if you just figure
out how to make your product seem unique. In the brick-and-mortar world,
there are probably hundreds of different brands of jeans. Yet, if I
were to ask you to name a brand of jeans, there's a very high probability
you'd say ®Levi's. It's all about branding and positioning!
There are thousands of niche markets very similar to the cookbook market.
I'm VERY well positioned in a number of them. I won't mention most of
the others simply because it wouldn't be prudent. I've branded myself
as the soul food cookbook guy, so I don't worry too much about eroding
that market. To discover others, you only have to do a little research
using a tool like WordTracker. You can get a free trial subscription
at: http://williecrawford.com/FreeWordTrackerTrial.html
Another tool you can use to find out everything about a given niche
is at: http://williecrawford.com/SecretSEOWeapon.html With this tool
researching all of your competitors, and potential joint venture partners,
is a breeze!
Let's stick with the cookbook example, but I do encourage you to find
your own niche :-) Just how difficult is it to write a cookbook? You
simply pull together a themed collection of your favorite recipes, type
them up in ®MS Word, take or purchases a few photos, and you're just
about done. MS Word integrates with some of the common PDF creation
software, so you can actually output you Word file to PDF and have a
cookbook ready to market in no time.
It's even easier that that. At my site, http://writeacookbook.com/ I
offer the recordings from a teleseminar I did on how I, and two other
cookbook authors, wrote our own cookbooks. We share our experiences
with you. On top of that I GIVE you 30 pre-written cookbooks. Many of
these come with html websites that you can just insert your order links
into. You get the raw MS Word version of many of the manuscripts that
you are free to change. What could be easier.
Now, here's where we "mix it up" a little. You see, I purchased the
master resale rights to those 30 cookbooks. Then I packaged them with
my recorded teleseminar to create a killer product. That's how EASY
it is to come up with a killer product that will make you money hand
over fist. It really doesn't have to be complicated.
There is one other piece of the puzzle that's a challenge for some.
It's the copy on your website that converts traffic to buyers. Writing
good copy is a challenge for some, but it just takes practice. To shorten
the learning curve, just grab a copy of Yanik Silver's very comprehensive
course at:
http://www.ultimateonlinecopymanual.com/
If you've already written your copy and want it critiqued, you can get
a professional copywriter to do that for FREE. I have a friend who's
written copy for the likes of Jay Abraham and Agora Publishing. His
name is Kelvin Parker and you can request a free critique, and a copy
of his free report "714 Ways Pro Copywriters Boost Response and Make
Millions of Dollars" at:
http://williecrawford.com/copywriting.html
Ok, I've just revealed to you how easy making money online can be. The
key is to find a market with proven demand, and then carve off your
piece of that market. In order for your product to do really well you
do need to figure out a way to make your product be perceived as unique.
Otherwise, your product will just be a commodity and not command a very
high price. The key to making your product stand out is just branding
and good copywriting.
Now "the ball's in your court."
About the author:
Willie Crawford is a corporate president, published author, seminar
speaker and host, tele-seminar speaker and host, retired military officer,
karate black belt, master network marketing trainer, and lifetime student
of marketing. He shows people how to actually generate substantial income
on-line using very simple, easily implemented systems. An example of
such a system that you can study and utilize is at: http://sendoutcards.com/willie
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